The Facebook pixel is amongst the most useful tools that Facebook has created. Perhaps you already know the benefits of the Facebook pixel, and have already created one on your Facebook Ads account. Here are the 2 best dedicated and free Facebook Pixel WordPress Plugins which I recommend.
Using these plugins is the easiest way to set up the Facebook pixel on your WordPress site.
PixelYourSite is a well-established free WordPress plugin. It allows you to easily install your Facebook pixel on all your WordPress pages with no coding required.
Make use of standard “events” when integrating PixelYourSite with your WooCommerce online shop. There is no need to specify any custom events. There is a premium version of the plugin which offers greater functionality, including the ability to track WooCommerce product tags. However the free version is more than sufficient!
PixelYourSite allows you to create Custom Audiences based on this data, whom you can then re-target with Facebook ads.
2. Pixel Caffeine
Pixel Caffeine is a great free WordPress plugin from AdEspresso. It allows you to easily install your Facebook pixel on all your WordPress pages with no coding required.
Pixel Caffeine offers a dedicated integration with WooCommerce. It also allows you to quickly and easily create Custom Audiences based on actions taken on your website by your visitors. Track visitors based on what they viewed (product name, category, and tags) and then re-target them with Facebook ads.
Prefer to add a Facebook Pixel on your WordPress site without using a plugin? Find out how.
Are there other plugins which you would recommend? Let me know in the comments below!