About Us
For over 10 years, we have worked with multiple businesses, large and small, across different markets to build strong brands.
We know that strong brands outgrow and outperform their competition by 31%. Brands help companies to avoid dreaded commodification, to stand out from the competition, and to command a price premium. Intangible assets now account for 84% of the value of the S&P 500.
Our goal is to help you understand brand perceptions, measure brand equity, and build a deliverable strategy to reach your future brand goals.
Our approach is collaborative, project-led, rigorous and flexible. We focus on helping you building the right internal culture and capabilities to support your brand and business strategy.
Together, we will achieve extraordinary results.
The Founder
Gordon Lee is a highly experienced London-based brand and marketing consultant. He helps clients pursue a rigorous and strategic approach to marketing, and is a strong believer in the power of brands.
His passion lies in helping people to identify opportunities, unleash their potential, and achieve success. He does this by drawing on his incredible blend of marketing experience, business background, strategic thinking, and data-driven mindset.
As a trained economist and an early-stage investor/advisor, Gordon has a deep understanding of customer behaviour, business strategies, and the competitive and macroeconomic challenges that businesses face.