If you spend ANY money on Facebook ads, you should create a Facebook pixel and install it on your business website. This helps you to match your Facebook ads audience with your website visitors. Benefits of the Facebook pixel? You can (1) measure and optimise the effectiveness of your Facebook advertising strategy and spend, (2) target your Facebook ads to the right audience, and (3) reach new audiences who are likely to be the most valuable to your business.
How do you create a Facebook pixel? This is simpler than you think.
Create a Facebook pixel in 3 simple steps:
- Go to Events Manager in Facebook. If you have access to multiple Facebook Ads accounts, check that you have selected the right account in the drop-down menu.
- If this is your first time setting up a pixel, you would see an option to create a Facebook pixel. Click on the “Create a Pixel” button.
- Click “Create” in the following screen, and you’re done! You will have the option to rename the Pixel, but this is only for internal purposes and will not be seen publicly.
Did not see an option to create a Facebook pixel?
If you saw did not see a screen to create a Facebook pixel, you probably already have one created.
Scenario 1: Facebook pixel had been previously created but not set up (correctly) on your website
You would see the following screen for the created pixel, but with no tracked activity.
Scenario 2: Facebook pixel had been previously created and set up on your website
You would see the following screen for the created pixel, and with tracked activity.